Star Wars: The Force Awakens

December 31, 2015


“Prepackaged Star Wars characters still in their display box? Are those limited edition figures?”

“What’s a diorama?”

“Why, it’s Luke and Obi-Wan.  And my favourite, Chewie!  They’re all here!  What do you think?”

“It’s lunchtime.”

“We have a winner!”

-Principle Skinner, with interjections from Ralph Wiggum and Groundskeeper Willie, from The Simpsons episode “Lisa’s Rival”

As Star Wars: The Force Awakens careens into the pantheon of all-time box office champs, rubbing elbows with the likes of…well…the previous Star Wars films plus Avatar…Jurassic World, it seems that Disney can feel pretty pleased with the biggest sure-thing $4 billion investment in the history of motion pictures.  This is not terribly surprising, and yet it still begs questions:  How can, two weeks after its release, this movie still pull in over $30 on a Tuesday?  It’s one of those eternal questions, like how could there have been enough people in the country who decided, 14 weeks after it hit number one, that they liked Bryan Adams’ “Everything I Do (I Do it For You)”, that they liked it enough to buy it and propel it number one for a fifteenth week running.  Still, it’s not quite there yet, but the fact that it’s racing to beat Jurassic World gives you an idea of the playing field in 2015.  Read the rest of this entry »