The Amazing Spider-Man

August 17, 2012

There have been too many cynical studio cash-ins to count.  If they see a proven franchise sitting in front of them, executives will do whatever they can to milk it for all its worth.  The Amazing Spider-Man is one such property, although instead of milking it for every last cent, the motivation here was simple: keep the rights.  Due to a deal with Disney and Marvel, Sony had to produce a film featuring the Spider-man character before a certain amount of time for them to retain the rights, and here it is.  As a result, there’s a somewhat antiseptic quality to the film.  However, it feels less like a blatant cash-in a la Alien vs Predator than it does a protective measure.  The studio handprints are all over it, but they’re more concerned with protecting the property (and not messing up a new version of a popular franchise) then they do with duping the public into a hastily thrown-together profit squeeze. Read the rest of this entry »

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